FITZGERALD SKIP HIRE
Privately held Family Business
30% Growth in 3 Years and continuing to expand
Brand Identity and Logo Design, Sales & Marketing Promotional Materials, Social Media, SEO Strategy
About the Business
Fitzgerald Skip Hire provides skip hire for domestic and commercial use. It is a competitive market and the Managing Director, Charlie Fitzgerald felt that they needed to stand out and look more professional. They have been thriving for over 30 years but the brand name needed to be simplified and they didn’t have a memorable logo or icon – The brand wasn’t recognisable or consistent and Charlie felt that this was letting the rest of the business down.
What we did:
In 2017, we started working with WM Fitzgerald Skip Hire and we agreed to strip the name itself back, instead of reflecting the official limited company name. The first step was understanding the business, their ethos and the target markets. We went through a rebrand process, applying the new brand, look and feel to their website as well as the skips, skip bags, trucks, ad campaigns etc. We looked and continue to look at all touchpoints from the skip stencil to the new website. We created their social media presence including Instagram, Facebook and LinkedIn from strategy, design to content creation. Fitzgerald Skip Hire is now the leader in Skip Hire in Limerick, parts of Co. Clare & Co. Tipperary. Charlie is seen as the waste management expert and is invited on to the local radio station regularly.
Before the Rebrand
“I would like our brand to be recognised at a glance and when they think of skips that they think of us!”
Louise Lawlor, Blink Design is an absolute pleasure to work with. A true professional has helped our business grow and prosper in a manner to be proud of. I can’t say enough good for this lady and her business. Onwards and upwards looking forward to continuing further on projects together”.
Charlie Fitzgerald, Managing Director
Fitzgerald Skip Hire
The Impact:
- The founder has become a local expert in waste
- management
- Significant increase in brand awareness
- 30% growth over 3 years
Our ongoing work includes:
- Ongoing Strategic Partner & Graphic Design Partner
- Strategic Monthly planning
- Rebrand of all touchpoints
- Website Strategy, Redesign & Development
- Copywriting
- Regular Advert campaigns
- Video Direction
- Signage: Skips, stencil, trucks
- Facebook and Instagram page creation
- Facebook and Instagram management
- Facebook and Instagram ads
